Head of Product Marketing
Vapi
Location
San Francisco
Employment Type
Full time
Location Type
On-site
Department
Growth
Compensation
- Base Salary + Equity $200K – $230K • Offers Equity
About Vapi
Vapi is the most configurable platform for building voice agents. Our platform equips companies with everything they need—telephony, real‑time streaming, deterministic fallbacks, HIPAA/SOC2 compliance, and an AI testing suite—to launch production‑grade voice agents fast. In just 18 months, more than 300,000 developers have signed up, with over 1,500 new developers joining every day. Our mission is to make voice humanity’s default interface again by capturing nuance, emotion, and context that text alone misses. Try it now!
About the Role
We’re hiring a Head of Product Marketing to lead Vapi’s enterprise repositioning and build a best-in-class PMM function from the ground up. This role is critical to expanding beyond our massive developer adoption and translating that momentum into enterprise revenue.
You will own positioning, messaging, narrative, go-to-market readiness, and conversion improvement across the funnel. You’ll build the first version of a launch engine, partner deeply with Product and Sales, and ultimately expand and lead the Product Marketing team.
This role reports directly into Marketing leadership and operates with high visibility across the executive team.
What You’ll Do
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Positioning & Narrative
Develop enterprise-grade product positioning, messaging, and narrative frameworks
Define Vapi’s ICP, personas, and value propositions for both developers and enterprise buyers
Conduct rigorous messaging testing directly with developers to validate narrative fit
Lead a company-wide rollout of updated positioning across all touchpoints
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Go-to-Market Strategy & Launch Excellence
Build Vapi’s launch muscle: playbooks, processes, timelines, and cross-functional orchestration
Lead end-to-end product and feature launches tied to revenue impact
Partner with Developer Relations and Product to translate technical capabilities into compelling customer value
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Sales Enablement & Funnel Conversion
Improve conversion rates across the sales funnel—developer signups → enterprise evaluations → closed-won
Create high-quality pitch materials, competitive positioning, objection-handling guides, and solution briefs
Increase pitch win rates through improved storytelling, differentiation, and buyer insights
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Market Intelligence & Insights
Own competitive research, market trends, and customer insights
Identify opportunities to strengthen differentiation and inform product strategy
Provide clear and data-driven inputs to Product and Leadership
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Team Leadership & Function Building
Build foundational PMM processes, frameworks, and cadences
Hire and develop the Product Marketing team over time
Create a culture of high-velocity testing and continuous iteration
Who You Are
7+ years in Product Marketing, with experience at leading developer-first or enterprise SaaS companies
Background at world-class organizations such as Twilio, Cloudflare, Stripe, or similar
Proven ability to reposition a product and build enterprise-focused messaging
Strong experience converting PLG/developer-led adoption into enterprise revenue
Exceptional storyteller who can distill complex technical concepts into simple narratives
Highly cross-functional, with a track record of partnership across Product, Sales, and Engineering
High-agency, scrappy operator who thrives in fast-paced, ambiguous environments
Deep interest in AI agents, LLMs, voice technology, and infrastructure platforms
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Nice to Have:
Experience managing or building a PMM team
Experience marketing AI, voice/speech technology, or developer tools
Ability to create technical demos, scripts, or content when needed
Why Vapi
Define the future of human–AI interaction: help pioneer a new era of voice-based AI products that are transforming how people and businesses communicate
Own meaningful work at a breakout startup: join early, take real ownership, and have a direct hand in building a category-defining company from the ground up
Surround yourself with exceptional people: work alongside a world-class team of engineers, operators, and builders backed by top-tier investors who believe in our mission
Accelerate your career in a high-growth environment: grow fast, take on big challenges, and unlock opportunities as we scale one of the most exciting platforms in AI
What We Offer
Competitive compensation: includes a strong base salary and meaningful equity ownership
Comprehensive health coverage: medical, dental, and vision plans
Flexible time off: take-what-you-need vacation policy with an emphasis on rest and balance
Daily meals: catered lunches and dinners provided for in-office days
Lifestyle & wellness stipends: monthly allowances to support rent, transportation, food, fitness, and mental well-being
Professional development: annual learning stipends for courses, conferences, and upskilling
Team connection: regular offsites, team events, and opportunities to build in-person relationships
Compensation Range: $200K - $230K