Head of Marketing
Vapi
Location
San Francisco
Employment Type
Full time
Location Type
On-site
Department
Growth
Compensation
- $200K – $235K • Offers Equity
About Vapi
Vapi is the most configurable platform for building voice agents. Our platform equips companies with everything they need—telephony, real‑time streaming, deterministic fallbacks, HIPAA/SOC2 compliance, and an AI testing suite—to launch production‑grade voice agents fast. In just 18 months, more than 300,000 developers have signed up, with over 1,500 new developers joining every day. Our mission is to make voice humanity’s default interface again by capturing nuance, emotion, and context that text alone misses. Try it now!
About the Role
We’re hiring our first Head of Marketing to own and scale marketing at Vapi. This is a high-impact leadership role where you’ll design and execute our enterprise-focused growth marketing and demand generation strategy from the ground up. You’ll partner directly with the CEO and Founders to shape how we position Vapi in the enterprise market, tell our story to senior decision-makers, and fuel qualified pipeline growth with some of the world’s most innovative companies as we scale rapidly.
We’re looking for someone with proven experience driving measurable demand generation in early-stage, fast-growing tech companies. You thrive in scrappy environments, love testing and iterating, and can balance strategic vision with hands-on execution.
What You’ll Do
Own Demand Generation & Growth Marketing: Build and execute multi-channel campaigns (paid, organic, content, events, product-led) to drive top-of-funnel awareness and qualified pipeline.
Build Marketing from Zero-to-One: Define strategy, processes, and systems across brand, growth, and product marketing. Create scalable foundations for a world-class marketing function.
Partner with Sales & Product: Work closely with Sales to align pipeline targets, campaigns, and messaging, and with Product to shape GTM positioning and product launches.
Content & Brand Storytelling: Develop compelling messaging and narratives that highlight Vapi’s category leadership and customer success stories.
Data-Driven Execution: Define KPIs, track performance, and optimize spend to maximize ROI across campaigns and channels.
Team Building: Recruit, lead, and develop a small but high-performing marketing team as we scale.
Who You Are
7+ years of experience in B2B SaaS marketing, with at least 3+ years leading demand generation and growth marketing.
Proven track record scaling marketing in a rapidly growing, early-stage tech company.
Deep expertise in building and optimizing demand gen engines (paid acquisition, lifecycle marketing, content, SEO, partnerships, events).
Strong storytelling ability with experience creating messaging and positioning in emerging categories.
Analytical and data-driven, with experience owning pipeline metrics and marketing attribution.
Comfortable working cross-functionally with Sales, Product, and Leadership to align priorities.
Entrepreneurial, hands-on, and excited to build marketing 0→1 in a fast-paced startup environment.
Why Vapi
Define the future of human–AI interaction: help pioneer a new era of voice-based AI products that are transforming how people and businesses communicate
Own meaningful work at a breakout startup: join early, take real ownership, and have a direct hand in building a category-defining company from the ground up
Surround yourself with exceptional people: work alongside a world-class team of engineers, operators, and builders backed by top-tier investors who believe in our mission
Accelerate your career in a high-growth environment: grow fast, take on big challenges, and unlock opportunities as we scale one of the most exciting platforms in AI
What We Offer
Competitive compensation: includes a strong base salary and meaningful equity ownership
Comprehensive health coverage: medical, dental, and vision plans
Flexible time off: take-what-you-need vacation policy with an emphasis on rest and balance
Daily meals: catered lunches and dinners provided for in-office days
Lifestyle & wellness stipends: monthly allowances to support rent, transportation, food, fitness, and mental well-being
Professional development: annual learning stipends for courses, conferences, and upskilling
Team connection: regular offsites, team events, and opportunities to build in-person relationships
Compensation Range: $200K - $235K