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Group Product Marketing Manager



Marketing & Communications, Product
Culver City, CA, USA
Posted on Wednesday, May 22, 2024


Spotter, named one of TIME100's Most Influential Companies this year, empowers top YouTube creators to accelerate their business and unleash their full creative potential by giving them access to the capital, knowledge, and community they need to succeed at scale. As the top provider of creator-friendly growth capital, Spotter tailors our investments to meet the unique needs of each creator we partner with, giving them the freedom to create without compromise.

Creators are free to reinvest their funds however they choose, from hiring a team, to building their own production studios, and everything in between, all while maintaining total control over their catalogs, their channels, and their future earnings. In addition to funding, Spotter provides creators with in-depth data insights into the performance of their existing content, enabling them to leverage the full value of their library, as well as the value of future uploads and how they can improve performance in the future.

Featured in Forbes, Fast Company, Variety, Axios, and more, Spotter has already deployed over $850 million to YouTube creators to reinvest in themselves and accelerate their growth. Spotter has licensed content that consists of over 725,000 videos, which generate 88 billion monthly watch-time minutes. With our curated premium video catalog, we deliver a unique scaled media solution to Advertisers and Ad Agencies that is transparent, efficient, and 100% brand safe.

What You’ll Do

Spotter is seeking a Group Product Marketing Manager, SaaS to drive our business goals and drive our go-to-market execution for SaaS products. As a Group Product Marketing Manager, you will play a crucial role in shaping our product marketing strategies, defining key market opportunities, and understanding our customers and competitors. You will work cross-functionally with Product, Finance, Lifecycle Marketing, Growth Marketing, and Creator Experience teams to develop and execute comprehensive launch plans and inform product prioritization through rigorous market and competitive analysis. We are looking for someone who has proven experience launching B2C SaaS products through a combination of strategic leadership and executional excellence.

  • Product Marketing Leadership: Own and drive product marketing initiatives including messaging, customer insights, opportunity sizing, and competitive analysis.
  • Cross-Functional Collaboration: Partner with Product, Marketing, Creator Experience, and Customer Support teams to identify and nurture new product opportunities for growth.
  • Go-to-Market Execution: Work with marketing teams to translate strategies into actionable marketing initiatives.
  • Product Positioning: Partner with research and insights teams to understand trends and develop actionable insights for growth, and position products.
  • Opportunity Sizing: Size and prioritize new product opportunities and inbound customer feature requests for product strategy and roadmap planning.
  • Compliance: Drive key compliance in partnership with Product and Legal as a part of go-to-market readiness.
  • Pricing Strategies: Develop and understand pricing, trial strategies, product lineup, and promotional pricing in collaboration with the Finance and Growth Marketing teams.
  • Market & Competitive Research: Act as the competitive expert for relevant competitors, conducting product teardowns, marketing analysis, and market sizing.
  • Cross-Functional Enablement: Be a key touchpoint for the Support, Creator Success, and Capital teams, educating them on key product capabilities and positioning.

Who You Are

  • Experience: BS/BA with 5+ years of product marketing experience in a product organization with previous experience at a B2C SaaS company.
  • Product Marketing Expertise: Demonstrated success in product marketing with a customer-first orientation, experience with consumer and/or small business markets preferred.
  • Analytical Skills: Skills to size revenue opportunities, new product adoption metrics, and dashboard development to inform product prioritization. Ability to interpret insights and advise on strategic direction.
  • Growth Mindset: Demonstrates a test-and-learn approach and growth mentality.
  • Leadership: Strong leadership skills and experience managing teams and stakeholders with the ability to adapt to shifting priorities in multifaceted environments.
  • Collaboration: Experience leading cross-functional teams to drive high-impact business initiatives.
  • Market Research Proficiency: Skilled in utilizing market research and data to inform marketing strategies.
  • Communication Skills: Exceptional analytical, verbal, and written communication skills.
  • Industry Knowledge: Understanding of the creator economy, their pain points, and related SaaS creative tools.

Preferred Qualifications:

  • Experience with tools such as Optimizely, Hubspot, Google Analytics, Webflow, Braze, and others for product website and in-product messaging.
  • Knowledge of the media creation process.
  • Familiarity and passion for creator-oriented tools in video, audio, and design.

Why Spotter

  • Medical & Vision insurance covered up to 100%
  • Dental insurance
  • 401(k) matching
  • Stock options
  • Complimentary gym access
  • Autonomy and upward mobility
  • Diverse, equitable, and inclusive culture, where your voice matters.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles that will be performed in Culver City. Actual salaries will vary and may be above or below the range based on various factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. A reasonable estimate of the current pay range is: $100K-$500K salary per year. The range listed is just one component of Spotter’s total compensation package for employees. Other rewards may include an annual discretionary bonus and equity.

Spotter is an equal opportunity employer. Spotter does not discriminate in employment on the basis of race, religion, creed, color, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic characteristics or information, marital status, sex (including pregnancy, childbirth, breastfeeding, and related medical conditions), gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, use of or request for family or medical leave, political affiliation, or any other status protected under applicable federal, state or local laws.

Equal access to programs, services and employment is available to all persons. Those applicants requiring reasonable accommodations as part of the application and/or interview process should notify a representative of the Human Resources Department.