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Social Media Manager



Marketing & Communications
Culver City, CA, USA
Posted on Thursday, May 9, 2024


Spotter, named one of TIME100's Most Influential Companies this year, empowers top YouTube creators to accelerate their business and unleash their full creative potential by giving them access to the capital, knowledge, and community they need to succeed at scale. As the top provider of creator-friendly growth capital, Spotter tailors our investments to meet the unique needs of each creator we partner with, giving them the freedom to create without compromise.

Creators are free to reinvest their funds however they choose, from hiring a team, to building their own production studios, and everything in between, all while maintaining total control over their catalogs, their channels, and their future earnings. In addition to funding, Spotter provides creators with in-depth data insights into the performance of their existing content, enabling them to leverage the full value of their library, as well as the value of future uploads and how they can improve performance in the future.

Featured in Forbes, Fast Company, Variety, Axios, and more, Spotter has already deployed over $850 million to YouTube creators to reinvest in themselves and accelerate their growth. Spotter has licensed content that consists of over 725,000 videos, which generate 88 billion monthly watch-time minutes. With our curated premium video catalog, we deliver a unique scaled media solution to Advertisers and Ad Agencies that is transparent, efficient, and 100% brand safe.

Spotter is seeking a Sr. Social Media & Content Manager that will be responsible for managing Spotter’s content across social media accounts in support of Product marketing initiatives. You will work to amplify premium Creator focused digital content, product education content, and case studies, as well as supporting content published by Creator partners. You will co-develop the creation of social media forward content that resonates with Creators, Brands, and emerging audiences. This role will work cross-functionally with the Marketing, Creator, and Product teams to shape the brand’s communication across all social media platforms and communities, with a clear understanding of platforms, including YouTube, Facebook, IG, Snap, TikTok, X, Discord, and Reddit. This role will require creative storytelling, partnering directly with Creator partners, working with the Spotter brand voice, supporting Creator focused products, and working to amplify Creator led content. The right candidate will have deep experience with content planning, partnership based content, growth content creative experimentation, social media channel and publishing strategies, working with Creator partner content, flawless channel management and detailed performance reporting.

What You'll Do:

  • Lead the development and execution of organic social content and publishing strategy for Spotter’s YouTube and social channels, with a thoughtful point of view that supports our Creators, our products, and the Spotter brand.
  • Develop monthly global digital content calendar of Creator “hero” videos, product tutorials, and case studies based on an understanding of our products, brand voice, strategy, business priorities and channel needs.
  • Identify and partner seamlessly with Spotter Creator partners on delivering premium videos to showcase their partnership with our brand and products. Work cross-functionally with Creator Experience team to manage relationships with partners while delivering brand defining content.
  • Define and manage content creation and curation plans with Creator and Product teams to meet measurable goals.
  • Create briefs for global digital content needs for new launches, core hero product support and brand storytelling with a vision and understanding of how they will need to be edited for each channel.
  • Oversee the creation and management of social publishing calendar and collaborate with our creative partners, internally and externally, to ensure that all content is being put on the right platform at the right time for the right audience - on brand and on strategy.
  • Represent social marketing in cross-functional interactions with key team members and high visibility partners, including Marketing, Product, Creator Experience, and Ad Sales teams.
  • Present social marketing strategy, creative concepts, and performance results to internal leadership.
  • Attend shoots or events when necessary to capture content and post event coverage where on brand for Spotter.
  • Identify relevant and significant ways for Spotter to participate in Creator culture and fan conversations, while not acting like a Creator or Creator brand. Protect Spotter’s partnership as a brand platform for (and with) Creators.
  • Act as a social authority and trusted advisor in critical areas, ranging from genre expert to knowledge on the latest trends in YouTube, social, online communities, as well Creator and productivity software products.

Who You Are:

  • 6+ years experience building strategy and managing content & core social channels at a consumer brand. Background working with and in support of YouTube Creators a plus. Experience with consumer & SaaS content and social media management is also a plus.
  • Demonstrated track record of developing engaging and innovative content, social media strategies, from branded content to detailed product tutorials, while growing engaged audiences on organic social channels.
  • Knowledge of AI and Creator culture, and know what's trending on top social platforms.
  • Experience understanding data and insights to drive learning. Ability to quantify content and social media channel performance.
  • Experience running several campaigns in a fast paced, start up environment and problem-solving through creative critical thinking.

Why Spotter:

  • Medical & vision insurance covered up to 100%
  • Dental insurance
  • 401(k) matching
  • Stock options
  • Complimentary gym access
  • Autonomy and upward mobility
  • Diverse, equitable, and inclusive culture, where your voice matters.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles that will be performed in Culver City. Actual salaries will vary and may be above or below the range based on various factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. A reasonable estimate of the current pay range is: $100K-$500K salary per year. The range listed is just one component of Spotter’s total compensation package for employees. Other rewards may include an annual discretionary bonus and equity.

Spotter is an equal opportunity employer. Spotter does not discriminate in employment on the basis of race, religion, creed, color, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic characteristics or information, marital status, sex (including pregnancy, childbirth, breastfeeding, and related medical conditions), gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, use of or request for family or medical leave, political affiliation, or any other status protected under applicable federal, state or local laws.

Equal access to programs, services and employment is available to all persons. Those applicants requiring reasonable accommodations as part of the application and/or interview process should notify a representative of the Human Resources Department.