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Director, Growth Marketing



Marketing & Communications, Sales & Business Development
Culver City, CA, USA
Posted on Thursday, May 2, 2024


Spotter, named one of TIME100's Most Influential Companies this year, empowers top YouTube creators to accelerate their business and unleash their full creative potential by giving them access to the capital, knowledge, and community they need to succeed at scale. As the top provider of creator-friendly growth capital, Spotter tailors our investments to meet the unique needs of each creator we partner with, giving them the freedom to create without compromise.

Creators are free to reinvest their funds however they choose, from hiring a team, to building their own production studios, and everything in between, all while maintaining total control over their catalogs, their channels, and their future earnings. In addition to funding, Spotter provides creators with in-depth data insights into the performance of their existing content, enabling them to leverage the full value of their library, as well as the value of future uploads and how they can improve performance in the future.

Featured in Forbes, Fast Company, Variety, Axios, and more, Spotter has already deployed over $850 million to YouTube creators to reinvest in themselves and accelerate their growth. Spotter has licensed content that consists of over 725,000 videos, which generate 88 billion monthly watch-time minutes. With our curated premium video catalog, we deliver a unique scaled media solution to Advertisers and Ad Agencies that is transparent, efficient, and 100% brand safe.

What You’ll Do

Spotter is seeking a Director, Growth Marketing. In this role you will play a pivotal part in steering our subscriber acquisition strategy across all marketing channels, including search, social, display, affiliate, community and beyond. This role is responsible for meeting subscription growth and revenue goals. We are looking for someone who has proven experience developing paid and non-paid growth strategies within unit economic frameworks. Your role will involve a combination of strategic leadership and executional excellence.

  • Own Spotter’s acquisition marketing strategy and tactics across channels, including building data-informed business cases and driving alignment around prioritization of growth marketing investment recommendations
  • Set annual, quarterly, and monthly new subscriber acquisition and marketing spend targets and consistently deliver against them.
  • Define and meticulously track KPIs and performance metrics, driving efficiency in budget allocation and program performance by evaluating campaign ROI and adjusting tactics as necessary.
  • Spearhead strategic initiatives to align our go-to-market approach, fostering collaboration across teams and establishing streamlined processes for efficiency.
  • Build and manage a high performing team of growth marketers over time.

Who You Are

  • 8+ years of experience in developing and executing growth marketing initiatives for consumer SaaS or subscription products.
  • Experience building global marketing campaigns and managing a media budget with clear visibility into KPIs such as CAC, ROAS, LTV:CAC and payback periods.
  • Demonstrated ability to approach business challenges with creativity, innovation, and a results-oriented mindset.
  • Hands-on experience across diverse digital channels, including SEO, SEM, Display, Social, Affiliate and Influencer.
  • Strong communication skills and executive presence, with the ability to articulate complex ideas effectively to both internal and external stakeholders.
  • Exceptional leadership capabilities, with a focus on team development, scalability, and achieving organizational goals.
  • Proficiency in problem-solving methodologies and project prioritization in deadline-driven environments, with an ability to balance and effectively prioritize numerous projects and initiatives.
  • Analytical and quantitative skills to interpret and derive meaning from data and optimize campaign performance.
  • Expertise in customer segmentation, omnichannel strategies, funnel optimization, and A/B testing.
  • Proven ability to seamlessly oscillate between 30,000 foot view strategy and the details of execution.
  • Strong customer focus, instinct, and passion.

Why Spotter

  • Medical & Vision insurance covered up to 100%
  • Dental insurance
  • 401(k) matching
  • Stock options
  • Complimentary gym access
  • Autonomy and upward mobility
  • Diverse, equitable, and inclusive culture, where your voice matters.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles that will be performed in Culver City. Actual salaries will vary and may be above or below the range based on various factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. A reasonable estimate of the current pay range is: $100K-$500K salary per year. The range listed is just one component of Spotter’s total compensation package for employees. Other rewards may include an annual discretionary bonus and equity.

Spotter is an equal opportunity employer. Spotter does not discriminate in employment on the basis of race, religion, creed, color, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic characteristics or information, marital status, sex (including pregnancy, childbirth, breastfeeding, and related medical conditions), gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, use of or request for family or medical leave, political affiliation, or any other status protected under applicable federal, state or local laws.

Equal access to programs, services and employment is available to all persons. Those applicants requiring reasonable accommodations as part of the application and/or interview process should notify a representative of the Human Resources Department.