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SP&A Associate

Rainforest Life

Rainforest Life

Posted on Wednesday, July 5, 2023

The Role: SP&A Associate

The SP&A team is responsible to partner with the business owners (brand managers) to be the ‘co-pilot’ for each of the brands, ensuring that Rainforest is making data-informed decisions to maximise near term and long term results in terms of free cash flow, EBITDA and revenue growth.

Each SP&A member serves as the business partner to several brands where you will deep dive into the fundamentals of the brands. This gives you breadth and depth of experience, and offers you the chance to make a huge impact on our house-of-brands.

The ideal candidate will thrive in an entrepreneurial and cross cultural setting, is both analytical and strategic, as well as impact-driven.


  • Partner brand managers to create robust quarterly and annual plans for each brand

    • Provide strategic guidance through analyses of financial and operational performance (e.g. improvement to unit economics, ROI / P&L scenarios of investments and initiatives)

    • Build out business plan model & scenarios

    • Proactively identify optimisation and growth opportunities for brands

    • Build category knowledge, keep abreast of developments and conduct competitor analyses and benchmarking

    • Build financial models, reconstructing P&L from reliable sources

  • Partner brand managers to drive strong financial operating rigor

    • Evaluate business performance and facilitate regular business reviews

    • Coordinate with brand managers to create and maintain detailed financial and operational forecasts

    • Manage and track P&L budgets, margins and analyse variances to forecasts

    • Identify and analyse critical business trends and impact of key initiatives

    • Identify inconsistencies, key risks and opportunities

    • Objectively analyse investment decisions by brands team and provide recommendations on future investment decisions

    • Collaborate well cross-functionally to drive decisions and implement solutions

  • Identify and help build out infrastructure for business decision making

    • Continuously improve reporting infrastructure to oversee brand performance , in partnership with the Data team

    • Collaborate with Data team to improve and develop metrics and dashboards

Job requirements:

  • Analytical background with at least 3-5 years experience in FP&A, strategy consulting or analytics

  • Able to perform robust Financial modelling with analytics on trends/ Ability to compute financial ratios/ Have good grasp on tracking of financial forecast with current market landscape.

  • Excel modelling skills

  • Strong analytical and problem-solving skills

  • Excellent written and verbal communication skills

  • Experience working within a high-growth consumer company. Good understanding of eCommerce. eCommerce/ FMCG experience preferred

  • Ability to work with various stakeholders and thrive in a fast-paced, often ambiguous environment

  • Independent self-starter and a solid team player, ownership mindset and able to deliver results within tight deadline

About Us

Rainforest is Asia’s leading eCommerce brand aggregator that focuses on brands and products for the modern mum. We acquire consumer eCommerce brands, providing entrepreneurs with a healthy exit, and we invest in the acquired brands to grow them globally. Our mission is to fulfil the potential of microbrands, growing brands with great products to delight parents worldwide.