Marketing Automation Associate
Paytient
About Paytient:
We’re on a mission to help people better access and afford care.
Every day, millions of people, and their loved ones, need to see a doctor. For most of us, that moment is an uncertain one - we’re unsure of what’s wrong, who to go to, how long it’ll take to be seen, when we’ll feel better, and what it’ll cost.
Paytient partners with thoughtful employers and health plans who understand the impact of that moment and want to ensure that every one of their plan members are easily able to access and afford care. Our clients understand that an improved ability to self-pay for care changes patient behavior and creates value for the health plan. This founding belief is becoming an emerging standard of care in health plan design and is now, in fact, a mandatory capability in some governmental health plans. Founded in 2018, Paytient is now part of nearly 2,000 employer health plans and providing certainty that people are better able to access and afford care.
About The Role:
Paytient is seeking a Marketing Automation expert to join our growing member engagement team. In this role, you’ll use marketing automation tools to build, maintain, and optimize impactful, multi-channel campaigns that drive member engagement KPIs. Bring your experience with multi-channel communications to manage and optimize various marketing automation tools in our tech stack, including but not limited to Iterable. Your expertise will be instrumental in developing targeted strategies, implementing personalized experiences, and analyzing campaign performance to drive engagement and growth. If you're passionate about marketing technology and thrive in a data-driven environment, this is an exciting opportunity to advance your career with hands-on experience while having an impact on helping millions of Americans more easily access and afford healthcare.
What You'll Do:
- Spearhead the utilization of advanced marketing automation platforms, notably Iterable, to orchestrate sophisticated campaigns across the member lifecycle.
- Develop and execute HTML email campaigns, ensuring flawless rendering across various email clients through rigorous QA testing and optimization.
- Lead the planning, configuration, and execution of intricate marketing automation workflows, ensuring seamless operation, security, deliverability, and efficiency.
- Develop and execute nuanced strategies, leveraging segmentation and personalization techniques across diverse channels such as email, SMS, push notifications, etc.
- Conduct in-depth analysis of campaign performance metrics and customer data, applying advanced analytical methodologies to derive actionable insights and refine marketing strategies.
- Collaborate closely with cross-functional teams to align marketing automation strategies with overarching business objectives, driving sustained engagement and growth at an intermediate level of expertise.
What You'll Bring:
- 3-5 years of experience with marketing campaigns and cross-channel platforms.
- Expertise in marketing automation tools like Iterable, HubSpot, or Marketo, with familiarity in tools such as Litmus, Lob, and Heap a plus.
- Test-and-learn approach to better-performing collateral.
- Engaged in the strategic rationale behind marketing decisions as much as their execution.
- HTML proficiency for building beautiful, on brand emails.
- A meticulous eye for quality assurance and QA process.
- Proven ability to craft and refine email campaigns to achieve optimal performance and audience engagement.
- Proficient in facilitating communication of triggers and data between different platforms
- Low ego, tenacious team player, skilled at working cross-functionally.
- Ability to figure out solutions to challenges, learning on the fly as needs arise.
- Excellent written and verbal communication abilities, committed to maintaining brand standards and enhancing team culture.
Benefits We Offer:
- Medical, dental and vision insurance
- $4,150 annual HSA contribution
- Paytient Health Payment Account (HPA)
- Monthly lifestyle spending stipend
- 33 days of annual PTO
- 401k plan access with a 4% employer match
- 16 weeks of fully-paid parental leave
- Stock options in Paytient
- ...and more!
Paytient is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.