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VP, Member Engagement



United States
Posted on Tuesday, April 2, 2024

About Paytient:
We’re on a mission to help people better access and afford care.

Every day, millions of people, and their loved ones, need to see a doctor. For most of us, that moment is an uncertain one - we’re unsure of what’s wrong, who to go to, how long it’ll take to be seen, when we’ll feel better, and what it’ll cost.

Paytient partners with thoughtful employers and health plans who understand the impact of that moment and want to ensure that every one of their plan members are easily able to access and afford care. Our clients understand that an improved ability to self-pay for care changes patient behavior and creates value for the health plan. This founding belief is becoming an emerging standard of care in health plan design and is now, in fact, a mandatory capability in some governmental health plans. Founded in 2018, Paytient is now part of nearly 2,000 employer health plans and providing certainty that people are better able to access and afford care.

We’re looking for passionate, collaborative builders to join our team and help us create a future where everyone can more easily access and afford care.

About The Role:

We are looking for an experienced member communications leader to join our growing marketing team. This role is a new position that will consolidate and support the member engagement function at Paytient across all business lines. We are looking for a strong people leader with experience growing programs that communicate with millions of members, delivering the right message at the right time. The ideal candidate brings best in class lifecycle marketing expertise that spans everything from the tech stack and data to the messaging that moves consumers to take action. Some experience with Medicare member communication is preferred. You’ll manage a team of hard working and collaborative lifecycle and member engagement managers and shape the future growth of the team. You’ll also work with marketing colleagues, project leaders, and product teammates to execute high quality work in a fast-paced environment.

Our “remote with roots” model allows us to work where we thrive and gather as needed, often in our home office in Columbia, Missouri. This role can be performed from anywhere in the continental U.S., with the exception of Montana.

What You'll Do:

  • Lead, develop, and grow the member engagement team at Paytient.
  • Set and reach member engagement program objectives including card activation, swipes, and collections through best in class omni-channel communications.
  • Develop guidelines and best practices to shape our member engagement philosophy and approach.
  • Establish core reports and dashboards to ensure member communications monitoring and reporting happens as needed for internal and external audiences.
  • Build relationships with senior counterparts at our partners to deliver enhanced results through a collaborative approach to co-branded communications.
  • Bring technical expertise to our marketing tech stack, ensuring the right mix of tools are maintained, taking advantage of AI and new technologies.
  • Advise the broader organization on how data should be architected in support of the member engagement experience as an extension of the product journey.
  • Manage compliance and security requirements in collaboration with internal stakeholders and partners.
  • Advocate for the member cross-functionally to inform product development and overall member experience.

What You'll Bring:

  • 10+ years experience in member communications, some experience with medicare preferred.
  • Hands on experience building complex marketing campaigns from strategy through execution and reporting.
  • Experience guiding the technical and data aspects of operationalizing and maintaining multi-channel member communications.
  • Working knowledge of relevant member communications regulations and guidelines for ACA and Medicare plan participants.
  • Strong copywriting skills with experience writing for email, direct mail, and video.
  • Analytical, test and learn approach to campaign strategy.
  • Experience with Iterable or similar email platform, building complex drip campaigns and trigger logic.
  • Demonstrated ability to collaborate and communicate cross-functionally to drive program results.
  • Strong people leadership skills with experience leading large teams and helping colleagues grow.
  • Experience building dashboards and reporting for senior management and directors.
  • Demonstrated ability to manage competing priorities in a fast moving environment.
  • Strong project management and time management skills.
  • Keen attention to detail
  • Undergraduate B.A. degree required, relevant M.A. degree preferred.

Benefits We Offer:

  • Medical, dental and vision insurance
  • $4,150 annual HSA contribution
  • Paytient Health Payment Account (HPA)
  • Monthly lifestyle spending stipend
  • 33 days of annual PTO
  • 401k plan access with a 4% employer match
  • 16 weeks of fully-paid parental leave
  • Stock options in Paytient
  • ...and more!

Paytient is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.