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Growth Marketer

Justpoint

Justpoint

Marketing & Communications, Sales & Business Development
San Francisco, CA, USA · Remote
Posted on Friday, July 28, 2023

About Justpoint

Justpoint uses AI models to discover products and events causing public harm and acts to (1) prevent further injuries and (2) compensate already harmed individuals. We achieve this using machine learning models trained on millions of medical and legal data points to parse medical records and make public health trend insights. With these insights, we identify causes of harm and initiate market-changing litigation in a fraction of the time historical mass torts have taken to be recognized, preventing unnecessary harm. This role focuses on building new lead acquisition channels for victims of these harmful products.

We are a distributed startup that celebrates diversity with a team from different countries, and with different ethnicities, cultures, sexual orientations and gender identities. Currently, we have team members in New York, Colorado, Pennsylvania, Poland, Ukraine, Brazil, and Guatemala. We have previously worked at Google, venture capital firms, several tech startups, and industry-leading hospitals. We are well-capitalized and have financial backing from venture capitalists that have also invested in startups such as Zoom (NASDAQ: ZM), Chime ($25 B valuation), Carta ($7 B valuation), and Clover Health (NASDAQ: CLOV). We are focused on growing and developing our team to achieve our mission faster!

About you

You are empathetic, ambitious, passionate about your work, need to have an impact on the world and you work hard to achieve your goals. When something can be improved, you don’t wait to be told what to do, you proactively address it. You are comfortable giving and also receiving feedback—you understand that's how teamwork and performance (both personal and company-wide) is improved. You enjoy working with a diverse team and are a curious person who loves to learn. You are adaptive and excited about the rapidly changing environment of a startup and are driven to help build out processes to create an efficient and effective team.

We are a fast-growing company, and we expect you to grow with us. By progressing in the company, you’ll have the opportunity to collaborate with management, our engineers, and the design team to develop and launch new products, processes, and solutions, and develop relationships with law firms to further improve the personal injury space.

Role Responsibilities

  • Develop and implement a comprehensive marketing strategy to increase brand awareness, user acquisition, and engagement across multiple channels, targeting B2C audiences.
  • Perform market research to identify opportunities for growth and develop an understanding of our target audience.
  • Collaborate with the product and sales teams to align marketing initiatives with company goals and ensure a consistent brand message across all touchpoints.
  • Analyze and report on the effectiveness of marketing campaigns, utilizing data-driven insights to optimize performance and inform future strategies.
  • Stay current on industry trends and competitor activities to identify opportunities and challenges for growth.
  • Develop and manage the marketing budget, ensuring maximum ROI on marketing spend.

Previous Experience & Requirements

  • 3+ years of experience in digital growth marketing, preferably in a consumer-focused online business.
  • Proven success in driving user acquisition, engagement, and brand awareness for a high-growth startup.
  • Deep understanding of digital marketing channels and tactics, including paid advertising, affiliate marketing, and partnerships.
  • Strong analytical skills, with the ability to interpret data and make data-driven decisions.
  • Excellent communication and interpersonal skills, with the ability to effectively present complex ideas and collaborate with cross-functional teams.
  • Self-motivated, results-driven, and comfortable working in a fast-paced, dynamic environment.

Salary and Benefits

  • Unlimited PTO
  • Salary + equity
  • Health, dental, vision

Learn more about Justpoint:
https://www.businessinsider.com/ai-startup-justpoint-raises-1-million-in-seed-funding-2020-9
https://www.businessinsider.com/clover-health-ceo-backs-ai-startup-justpoint-2020-9
https://www.businesswire.com/news/home/20210624005007/en/Justpoint-Secures-a-50-Million-Credit-Line-to-Level-the-Playing-Field-for-Plaintiffs
https://businesslawtoday.org/2021/05/how-law-firms-can-thrive-in-the-post-covid-19-world/
https://thriveglobal.com/stories/with-victor-bornstein/