Senior Product Marketing Manager
EvenUp
EvenUp is on a mission to support injury law firms across America in providing a consistent and high standard of representation, ensuring that every injury victim who seeks legal assistance can expect a fair resolution. We’ve helped thousands of victims get fair compensation by empowering their representation with best-in-class insights, automation, and document creation.
The Senior Product Marketing Manager role will be pivotal in shaping EvenUp’s next stage of growth, spearheading go-to-market success of multiple products, working closely with cross-functional teams to own product success through core marketing and sales enablement to drive business results. If you’re passionate about becoming an expert in products, personal injury, , and enabling teams for success, we’d love to hear from you!
What you'll do:
Lead Product Launches: Own the go-to-market (GTM) strategy for new product launches, including differentiated messaging and positioning, enablement, and campaigns to drive revenue.
Collaborate with Sales & Enablement: Partner closely with the sales and customer success teams to create impactful enablement tools and training to drive pipeline growth and improve conversion.
Partner with Product Teams: Work alongside the Product team to align on product roadmaps and pipeline objectives.
Develop External-Facing Materials: Craft compelling external messaging and produce content that clearly articulates product value propositions, helping customers understand the impact and advantages of our offerings.
Analyze Data & Drive Strategy: Utilize insights to inform GTM strategies, assess performance, and adjust tactics as necessary. Continuously track and analyze key metrics to measure effectiveness and inform future programs.
Voice of the Customer: Gather and champion customer, competitive, and market insights to influence product direction and go-to-market approaches
What we look for:
4+ years of experience in Product Marketing (B2B SaaS experience preferred).
Proven experience launching products and leading GTM initiatives with measurable success in driving pipeline and revenue growth.
You’ve created and delivered sales enablement content and training, collaborating closely with sales teams to communicate the value of our products.
Strong track record of producing customer-facing materials, including webpages, one-pagers, pitch decks, and other assets that differentiate product value.
You’re analytical and able to use metrics and insights to inform GTM strategy and continuously improve performance.
You’re comfortable working with senior leaders, and can build strong relationships across internal teams (Product, Sales, Marketing, Revenue Operations) and customers.
Exceptional written and verbal communication skills, crafting compelling messaging.
You thrive in ambiguity, bring clarity and structure to complex projects, and are excited to dive into hands-on work. You’re highly organized with the ability to juggle multiple projects in a fast-paced environment.
You’re proactive, hungry to succeed, and capable of working independently to drive impactful results.
Benefits & Perks:
Our goal is to empower every team member to contribute to our mission of fostering a more just world, regardless of their role, location, or level of experience. To that end, we offer:
Choice of medical, dental, and vision insurance plans for you and your family
Flexible paid time off and 10+ holidays per year
A stipend to upgrade your home office for fully-remote roles
401k for US-based employees
Please note the above benefits & perks are for full-time employees
About EvenUp:
EvenUp is on a mission to level the playing field in personal injury cases. EvenUp applies machine learning and its AI model known as Piai™ to reduce manual effort and maximize case outcomes across the personal injury value chain. Combining in-house human legal expertise with proprietary AI and software to analyze records. The Claims Intelligence Platform™ provides rich business insights, AI workflow automation, and best-in-class document creation for injury law firms. EvenUp is the trusted partner of personal injury law firms. Backed by top VCs, including Bessemer Venture Partners, Bain Capital Ventures (BCV), SignalFire, NFX, DCM, and more, EvenUp’s customers range from top trial attorneys to America’s largest personal injury firms. EvenUp was founded in late 2019 and is headquartered in San Francisco. Learn more at www.evenuplaw.com.
EvenUp is an equal opportunity employer. We are committed to diversity and inclusion in our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.